• Eye Tracking: See What Others Can’t

    The eyes are the gateway to our unconscious. Eye tracking technology has revolutionised the way we understand human behaviour.

    EYE TRACKING DEVICES

Objective Eye Tracking is a reseller of Tobii’s Eye Tracker hardware and Eye Tracker software across Asia-Pacific Region. We also offer eye tracking consultancy services.

With a deep understanding of the vast potential of eye tracking technology, we are committed to empowering businesses, researchers, and individuals with innovative tools that unlock new possibilities. Our comprehensive product portfolio encompasses Tobii’s renowned eye trackers, ranging from high-performance research-grade systems to user-friendly consumer devices.

Whether you require precise eye movement data for academic studies, usability testing, or market research, or seek assistive technology solutions for individuals with special needs, our expert team will guide you in selecting the ideal eye tracking solution tailored to your specific requirements.

What is Eye Tracking?

How Eye Tracking can help different Industries

Market Research

Eye tracking is widely used in market research to understand consumer behavior, evaluate advertising effectiveness, and gain insights into consumer attention and decision-making processes.

User Experience (UX)

Eye tracking is an essential tool in the field of user experience design and usability testing. It helps identify areas of interest, pain points, and user interaction patterns on websites, applications, and products.

Automotive and Transportation

Eye tracking technology is integrated into advanced driver assistance systems (ADAS) and autonomous vehicle development to monitor driver attention, detect drowsiness, and improve safety.

Psychology and Cognitive Research

Eye tracking is a valuable tool for psychologists and cognitive researchers to study human behavior, attention patterns, decision-making processes, and cognitive functions.

Marketing and Advertising

Eye tracking is used in marketing and advertising to evaluate the effectiveness of advertising campaigns, analyze consumer attention to different elements of advertisements, and optimize ad placement and design.

Gaming and Virtual Reality (VR)

Eye tracking is increasingly being used in the gaming and virtual reality industries to enhance user experiences, enable more natural interactions, and improve rendering performance by focusing on areas where the user is looking.

Know how our eye tracking services can boost your revenue by helping you know your customer’s behaviour and intearaction with your products in a better way

Clients we have worked with..

 

Why us?

We got the tools

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Certified Experience

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Competitive Pricing

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Lifetime Guarantee

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50 Years Experience

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Great Support

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