Tobii Pro Lab

Advanced behavioral research software

Tobii Pro Lab provides a comprehensive platform for the recording and analysis of eye gaze data, which helps in the interpretation of human behavior, consumer responses, and psychology.

Combining simple preparation for testing procedures and advanced tools for visualization and analysis, eye tracking data is easily processed for useful comparison, interpretation, and presentation.

A broad range of studies are supported, from usability testing and market research, to psychology and oculomotor physiological experiments. Tobii Pro Lab’s intuitive workflow, along with its advanced analysis tools, enables large and small studies in a timely and cost-efficient way without the need for extensive training.

In addition to offering powerful analysis tools, Tobii Pro Lab is also designed to work with other software commonly used for recording and analyzing data.

Why choose Tobii Pro Lab?

Tobii Pro Lab is available in four editions: Full Edition, Analyzer Edition, Screen-Based One Edition, and Screen-Based Edition.

Design

Easy to use and supports diverse experimental paradigms.

Record

Record eye tracking data together with our world-leading HW.

Inspect & Analyze

Visualize your data and use a large set of pre-calculated metrics.

Flexible Payment Model

Choose a perpetual license or flexible subscription contract.

Data

Control and access to the locally stored raw and processed data at any time.

Data Control

You have full control of the gaze filters and metric calculations.

Continuous Development

We continuously work on improvements based on your feedback.

Reliability

Tobii Pro Lab ensures precise and consistent timing accuracy.

Advanced tools for behavioral research

For researchers in cognitive and psychological science, Tobii Pro Lab offers eye tracking data pre-processing tools, a powerful experiment designer, and integrated analysis functionality.

Precise Stimulus Presentation

Synchronize eye tracking with visual or auditory stimuli to study reaction times and cognitive load.

Integrated Data Analysis

Choose to export data with pre-calculated metrics and pre-processing tools, or as raw, unprocessed data.

Eye Tracking Metrics

Analyze visual perception through fixations and saccades, and other metrics based on areas of interest (AOIs).

Third-Party Software Interface

Greater flexibility in customizing experiment designs and seamless data transfer into Tobii Pro Lab for data pre-processing.

Multimodal Integration

Tobii Pro Lab supports a full multimodal workflow with EEG, GSR, ECG, fNIRS and other modalities to explore physiological and cognitive responses simultaneously.

Calibration

Additional calibration modes for swift and accurate calibration on infants (infant calibration mode) and non-human primates (non-human primates mode).

Know how our eye tracking services can boost your revenue by helping you know your customer’s behaviour and intearaction with your products in a better way

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